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According to a survey conducted ahead of El Buen Fin 2025, approximately 49 percent of digital shoppers said they planned to purchase home computers, tablets and cell phones online. In addition, 42 percent said they intended to buy audio, TV, and video products online, while 46 percent considered buying fashion items.

Other shopping events

While El Buen Fin shows strong interest in technology, other Mexican shopping events have seen different category preferences. For instance, during the 2024 Hot Sale, fashion emerged as the top category, purchased by 35 percent of digital shoppers. Beauty and personal care products ranked second, followed by computers, tablets, and mobiles at 19 percent. This contrast suggests that consumer priorities may shift depending on the specific event and time of year.

Consumer behavior and preferences

Mexican consumers demonstrate a strong inclination towards online research before making significant purchases. A 2025 survey found that 60 percent of respondents always conduct internet research when planning a major purchase. This behavior aligns with the popularity of technology categories during El Buen Fin, as consumers likely research these higher-value items extensively before buying. Additionally, Amazon stands out as the most popular online shop among Mexican consumers, indicating its potential significance during shopping events like El Buen Fin.