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Online market share of the leading lip makeup brands in Southeast Asia in June 2024

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Release date

August 2024

Region

Asia, APAC

Survey time period

June 2024

Special properties

Based on revenue data from the online platforms Shopee and Lazada for six Southeast Asian markets: Singapore, Vietnam, the Philippines, Indonesia, Malaysia, and Thailand.

Citation formats

Online market share of leading lip makeup brands SEA June 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 12, 2025

In June 2024, South Korean cosmetics brand BLACK ROUGE held the largest market share in the lip makeup category on e-commerce platforms in Southeast Asia, with a share of ***percent. This was followed by the Indonesian brand Wardah with a market share of ****percent.

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