The source provides further calculation of brand value context in the methodology section of the report (this calculation is a multiplication of Brand Strength Index, Brand Royalty Rate and brand specific revenues).
Citation formats
Brand value of UBS and Credit Suisse in Switzerland 2015-2023
UBS and Credit Suisse were the largest banks in Switzerland until , when Credit Suisse was acquired by its long-time rival, UBS. In early 2023, UBS had a brand value of roughly *** billion U.S. dollars, while Credit Suisse already saw alarming signs of a dropping brand value. Shortly before Credit Suisse was acquired by UBS, its brand value was *** billion U.S. dollars.
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Brand Finance. (February 10, 2023). Brand value of UBS and Credit Suisse in Switzerland from 2015 to 2023 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/417158/brand-value-of-leading-swiss-banks/
Brand Finance. "Brand value of UBS and Credit Suisse in Switzerland from 2015 to 2023 (in million U.S. dollars)." Chart. February 10, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/417158/brand-value-of-leading-swiss-banks/
Brand Finance. (2023). Brand value of UBS and Credit Suisse in Switzerland from 2015 to 2023 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/417158/brand-value-of-leading-swiss-banks/
Brand Finance. "Brand Value of Ubs and Credit Suisse in Switzerland from 2015 to 2023 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Feb 2023, /statistics/417158/brand-value-of-leading-swiss-banks/
Brand Finance, Brand value of UBS and Credit Suisse in Switzerland from 2015 to 2023 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/417158/brand-value-of-leading-swiss-banks/ (last visited July 31, 2026)
Brand value of UBS and Credit Suisse in Switzerland from 2015 to 2023 (in million U.S. dollars) [Graph], Brand Finance, February 10, 2023. [Online]. Available: /statistics/417158/brand-value-of-leading-swiss-banks/
