The source provides a comprehensive calculation on the measurement of brand value in the methodology section of the report (Brand Strength Index multiplied by Brand Royalty Rate and brand-specific revenues).
Figures are rounded.
Figures prior to 2023 were collected from previous publications by the source.
Between 2007 and 2025, the brand value of the Royal Bank of Canada (RBC) saw substantial growth, despite some fluctuations. In 2022, the bank reached its peak valuation of approximately ** billion U.S. dollars, nearly quadrupling its 2007 value of *** billion U.S. dollars. Although RBC experienced a decline of *** billion U.S. dollars by 2025 compared to its 2022 peak, it was the second-most valuable Canadian banking brand in North America.
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Brand Finance. (March 19, 2025). Brand value of Royal Bank of Canada from 2007 to 2025 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1499553/brand-value-of-royal-bank-of-canada/
Brand Finance. "Brand value of Royal Bank of Canada from 2007 to 2025 (in billion U.S. dollars)." Chart. March 19, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1499553/brand-value-of-royal-bank-of-canada/
Brand Finance. (2025). Brand value of Royal Bank of Canada from 2007 to 2025 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1499553/brand-value-of-royal-bank-of-canada/
Brand Finance. "Brand Value of Royal Bank of Canada from 2007 to 2025 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Mar 2025, /statistics/1499553/brand-value-of-royal-bank-of-canada/
Brand Finance, Brand value of Royal Bank of Canada from 2007 to 2025 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1499553/brand-value-of-royal-bank-of-canada/ (last visited August 05, 2026)
Brand value of Royal Bank of Canada from 2007 to 2025 (in billion U.S. dollars) [Graph], Brand Finance, March 19, 2025. [Online]. Available: /statistics/1499553/brand-value-of-royal-bank-of-canada/
