The source provides a comprehensive calculation on the measurement of brand value in the methodology section of the report (Brand Strength Index multiplied by Brand Royalty Rate and brand-specific revenues).
Figures are rounded.
Figures prior to 2023 were collected from previous publications by the source.
Between 2007 and 2025, the brand value of Bank of America increased overall, despite some fluctuations. In 2012, the American bank had experienced a significant loss in its brand value, reaching its lowest value at around billion U.S. dollars. Conversely, the banking brand was valued the highest in 2025, with a brand value of over ** billion U.S. dollars.
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Brand Finance. (March 19, 2025). Brand value of Bank of America from 2007 to 2025 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1499414/brand-value-of-bank-of-america/
Brand Finance. "Brand value of Bank of America from 2007 to 2025 (in billion U.S. dollars)." Chart. March 19, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1499414/brand-value-of-bank-of-america/
Brand Finance. (2025). Brand value of Bank of America from 2007 to 2025 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1499414/brand-value-of-bank-of-america/
Brand Finance. "Brand Value of Bank of America from 2007 to 2025 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Mar 2025, /statistics/1499414/brand-value-of-bank-of-america/
Brand Finance, Brand value of Bank of America from 2007 to 2025 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1499414/brand-value-of-bank-of-america/ (last visited August 02, 2026)
Brand value of Bank of America from 2007 to 2025 (in billion U.S. dollars) [Graph], Brand Finance, March 19, 2025. [Online]. Available: /statistics/1499414/brand-value-of-bank-of-america/
