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Most used messaging apps to interact with store brands in Italy in 2024

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Sources

Release date

January 2024

Region

Italy

Survey time period

March 8 to 14, 2024

Number of respondents

1,032 respondents

Age group

18-65 years

Citation formats

Most used messaging apps to reach out to stores in Italy 2024

Published by
F. Watty,
Nov 28, 2024

WhatsApp is the leading messaging application for interactions between shoppers and retailers. In 2024, three in four surveyed shoppers stated they preferred to reach out to stores via WhatsApp. Another ** percent of respondents opted for Google Messages.

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