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Share of online versus offline fashion shoppers in Sweden in 2024

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Sources

Release date

March 2025

Region

Sweden

Survey time period

2024

Number of respondents

Around 15,000 respondents

Age group

18-79 years

Special properties

percentage of shoppers who made their last purchase either online or in a retail store

Citation formats

Online vs. offline fashion shopping in Sweden in 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 13, 2026

In 2024, over ** percent of Swedish fashion buyers purchased apparel goods from traditional brick-and-mortar stores. However, the majority of consumers prefered to shop for these items via the internet. Furthermore, approximately ** percent of online fashion purchases in Sweden are made via desktop computers, whereas nearly ** percent are made via mobile devices.

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Topics

Fashion e-commerce in SwedenFashion e-commerce in the United StatesSwedenE-commerce in the NordicsApparel market in Sweden
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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