answers were collected by mail or online; respondents were Japanese nationals
Method of interview
Questionnaire
Supplementary notes
Original question: "Food prices skyrocketed in the past two years. How do you respond to this in your daily diet?"
Sample size of the age groups: 18 to 29 years: n=233 30 to 39 years: n=312 40 to 49 years: n=444 50 to 59 years: n=506 60 to 69 years: n=557 70 years and older: n=823
Citation formats
Consumers buying low-price food items amid inflation in Japan 2023, by age
Changing to lower-priced products was a leading measure among the majority of Japanese consumers to counter food price inflation, according to a survey conducted in October 2023. Young adults aged 18 to 29 years were most likely to change their food choices to inexpensive alternatives, with **** percent of respondents. The share was lowest among senior consumers aged 70 years and older, with less than ** percent making the switch.
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Cabinet Office Japan. (January 26, 2024). Share of consumers changing to lower-priced food items due to food price inflation in Japan as of October 2023, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1450560/japan-share-consumer-buy-low-price-food-inflation-by-age/
Cabinet Office Japan. "Share of consumers changing to lower-priced food items due to food price inflation in Japan as of October 2023, by age group." Chart. January 26, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1450560/japan-share-consumer-buy-low-price-food-inflation-by-age/
Cabinet Office Japan. (2024). Share of consumers changing to lower-priced food items due to food price inflation in Japan as of October 2023, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1450560/japan-share-consumer-buy-low-price-food-inflation-by-age/
Cabinet Office Japan. "Share of Consumers Changing to Lower-priced Food Items Due to Food Price Inflation in Japan as of October 2023, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Jan 2024, /statistics/1450560/japan-share-consumer-buy-low-price-food-inflation-by-age/
Cabinet Office Japan, Share of consumers changing to lower-priced food items due to food price inflation in Japan as of October 2023, by age group ÌÇÐÄÆƽâ°æ, /statistics/1450560/japan-share-consumer-buy-low-price-food-inflation-by-age/ (last visited August 03, 2026)
Share of consumers changing to lower-priced food items due to food price inflation in Japan as of October 2023, by age group [Graph], Cabinet Office Japan, January 26, 2024. [Online]. Available: /statistics/1450560/japan-share-consumer-buy-low-price-food-inflation-by-age/
