Senior consumers in Japan - statistics & facts
Young consumer groups are attractive to businesses in Japan, as they respond to trends and marketing through various channels. And yet, senior citizens aged 65 years and older should not be overlooked in Japan鈥檚 aging society, where they make up around 30 percent of the population. As a consumer segment with savings and the time for leisure activities after retirement, they offer markets a crucial opportunity. However, these silver consumers do not necessarily share the same shopping habits like their younger counterparts.
