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Most common online shopping habits of senior consumers in Japan as of December 2023, by age group

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Source

Release date

February 2024

Region

Japan

Survey time period

December 21 to 24, 2023

Number of respondents

1,996 respondents

Age group

60 years and older

Special properties

multiple answers were allowed

Method of interview

Online survey

Supplementary notes

Original question: “When you shop online (online mail-order), do you pay attention to the following? Please choose all that apply."

Age breakdown of the sample:
60 to 69 years: n=718
70 years and older: n=1,278

Citation formats

Elderly consumers' common online shopping habits in Japan 2023, by age

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 11, 2024

*** was the most common online shopping habit of consumers aged 60 years and older, according to a survey conducted in December 2023. Two in three respondents in the age groups *** years as well as ** years and older stated that they compared and checked prices to ensure that prices were fair.

Price comparison sites are a major form of Japanese shopping platforms, with Kakaku.com being one of the most visited e-commerce sites.

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For single users
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Access limited to Free Statistics. Premium Statistics are not included.
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