In the time span going from 2020 to 2023, interest in skincare and cosmetics among U.S. male consumers has increased. In fact, in 2020, just under seven percent of surveyed men stated that they would consider purchasing skincare and cosmetics items when in the market. Three years later, this percentage added up to about 7.5 percent.Â
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YouGov. (March 20, 2024). Proportion of male consumers who would consider purchasing skincare & cosmetics products in the United States from 2020 to 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1496362/share-of-men-considering-beauty-purchases-in-the-us/
YouGov. "Proportion of male consumers who would consider purchasing skincare & cosmetics products in the United States from 2020 to 2023." Chart. March 20, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1496362/share-of-men-considering-beauty-purchases-in-the-us/
YouGov. (2024). Proportion of male consumers who would consider purchasing skincare & cosmetics products in the United States from 2020 to 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1496362/share-of-men-considering-beauty-purchases-in-the-us/
YouGov. "Proportion of Male Consumers Who Would Consider Purchasing Skincare & Cosmetics Products in The United States from 2020 to 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Mar 2024, /statistics/1496362/share-of-men-considering-beauty-purchases-in-the-us/
YouGov, Proportion of male consumers who would consider purchasing skincare & cosmetics products in the United States from 2020 to 2023 ÌÇÐÄÆƽâ°æ, /statistics/1496362/share-of-men-considering-beauty-purchases-in-the-us/ (last visited July 30, 2026)
Proportion of male consumers who would consider purchasing skincare & cosmetics products in the United States from 2020 to 2023 [Graph], YouGov, March 20, 2024. [Online]. Available: /statistics/1496362/share-of-men-considering-beauty-purchases-in-the-us/
