Original question: "Please tell us the monthly amount you spend on skincare cosmetics." Figures are based on a survey question with a single-choice format, in which price ranges were given. Average expenditure was calculated by using the median value of the choices. The calculation included respondents who did not spend any money on beauty.
100 Japanese yen equal 0.66 U.S. dollars or 0.58 euros as of August 2025.Â
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Men's average monthly skincare expenditure in Japan 2020-2024
In 2024, the average monthly expenditure on skincare cosmetics among men in Japan fell below Japanese yen. That year, men's average beauty expenditure exceeded yen, with skincare accounting for the largest share.
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Hot Pepper Beauty Academy. (December 12, 2024). Average monthly skincare cosmetics expenditure of men in Japan from 2020 to 2024 (in Japanese yen) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1462682/japan-men-monthly-skincare-expenditure/
Hot Pepper Beauty Academy. "Average monthly skincare cosmetics expenditure of men in Japan from 2020 to 2024 (in Japanese yen)." Chart. December 12, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1462682/japan-men-monthly-skincare-expenditure/
Hot Pepper Beauty Academy. (2024). Average monthly skincare cosmetics expenditure of men in Japan from 2020 to 2024 (in Japanese yen). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1462682/japan-men-monthly-skincare-expenditure/
Hot Pepper Beauty Academy. "Average Monthly Skincare Cosmetics Expenditure of Men in Japan from 2020 to 2024 (in Japanese Yen)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Dec 2024, /statistics/1462682/japan-men-monthly-skincare-expenditure/
Hot Pepper Beauty Academy, Average monthly skincare cosmetics expenditure of men in Japan from 2020 to 2024 (in Japanese yen) ÌÇÐÄÆƽâ°æ, /statistics/1462682/japan-men-monthly-skincare-expenditure/ (last visited July 31, 2026)
Average monthly skincare cosmetics expenditure of men in Japan from 2020 to 2024 (in Japanese yen) [Graph], Hot Pepper Beauty Academy, December 12, 2024. [Online]. Available: /statistics/1462682/japan-men-monthly-skincare-expenditure/
