3,752 employees and 1,085 executives from public and private sector organizations
Supplementary notes
The figures presented are from the indicated publication, which draws on survey data originally collected by Accenture. While the original Accenture survey does not contain these specific figures, it can be accessed . Note that all methodology notes refer to Accenture's original survey.
The original research encompassed two surveys conducted in July-August 2024: one sampling 3,752 employees and another sampling 1,085 executives across UK public and private sector organizations. Participants represented 19 industries and diverse demographics, including varied geographic locations, organizational sizes, and socioeconomic backgrounds. The employee survey examined how UK workers were engaging with generative AI, while the executive survey investigated leadership perspectives on the AI landscape, generative AI investments, and strategic AI initiatives.
Citation formats
Share of technology budget spent on gen AI in the UK 2024-2025, by industry
Every observed industry in the UK increased its share of technology budget spending on generative AI in 2025. According to a 2024 survey, the largest increase occurred in the travel industry, where the share of technology budget spent on generative AI rose by *** percentage points. With this increase, the travel sector emerged as the industry with the second-largest share of budget spent on AI, trailing only the energy and utilities sector. Other significant investment increases were seen in financial services and energy and utilities.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
UK Finance. (January 23, 2025). Share of technology budget spent on generative artificial intelligence (AI) in the United Kingdom (UK) 2024 and 2025, by industry [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 14, 2026, from /statistics/1558873/share-tech-budget-generative-ai-uk/
UK Finance. "Share of technology budget spent on generative artificial intelligence (AI) in the United Kingdom (UK) 2024 and 2025, by industry." Chart. January 23, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 14, 2026. /statistics/1558873/share-tech-budget-generative-ai-uk/
UK Finance. (2025). Share of technology budget spent on generative artificial intelligence (AI) in the United Kingdom (UK) 2024 and 2025, by industry. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 14, 2026. /statistics/1558873/share-tech-budget-generative-ai-uk/
UK Finance. "Share of Technology Budget Spent on Generative Artificial Intelligence (Ai) in The United Kingdom (Uk) 2024 and 2025, by Industry." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 23 Jan 2025, /statistics/1558873/share-tech-budget-generative-ai-uk/
UK Finance, Share of technology budget spent on generative artificial intelligence (AI) in the United Kingdom (UK) 2024 and 2025, by industry ÌÇÐÄÆÆ½â°æ, /statistics/1558873/share-tech-budget-generative-ai-uk/ (last visited July 14, 2026)
Share of technology budget spent on generative artificial intelligence (AI) in the United Kingdom (UK) 2024 and 2025, by industry [Graph], UK Finance, January 23, 2025. [Online]. Available: /statistics/1558873/share-tech-budget-generative-ai-uk/