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Reach rate of over-the-top interactive platforms in major cities in China from 2019 to 2023

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Source

Release date

March 2024

Region

China

Survey time period

2019 to 2023

Supplementary notes

Reach rate

The percentage of the population receiving the message conveyed by a communication campaign in relation to all those to whom it is addressed.

Citation formats

Reach rate of OTT interactive platforms in China 2019-2023

Published by ÌÇÐÄÆƽâ°æ Research Department, May 7, 2024

In China, the reach rate of over-the-top interactive platforms in major cities stood at **** percent in 2023. It was a *** percent point increase compared to the **** percent recorded in 2022.

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