| Characteristic | 18-24 years | 25-49 years | 50-64 years | 65 years and over |
|---|---|---|---|---|
| I would not buy from this brand | 3% | 5% | 5% | 6% |
| I would think less of this brand but would still buy from them if I liked their product | 13% | 12% | 9% | 11% |
| My thoughts on this brand would not change and I would buy from them if I liked their product | 45% | 44% | 56% | 57% |
| I would think more of this brand and would make an active effort to buy from them | 22% | 26% | 20% | 16% |
| Don't know | 17% | 13% | 9% | 10% |
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Source
Source
In cooperation with
YouGov
Release date
August 2024
More information
Region
United Kingdom (Great Britain)
Survey time period
July 8, 2024
Number of respondents
2,008 respondents
Age group
18 years and older
Method of interview
Online panel
Supplementary notes
Respondents were asked to what extent it would affect their purchasing behavior towards a brand if they took a side on a political issue which aligned with what they believe.
Percentages not adding up to 100 percent exactly are likely due to rounding.
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