Based on at least once-a-month usage; video and podcast consumption include streaming and downloads; podcasts are audio-first serialized episodes, including those accessed via video-sharing platforms like YouTube.
Citation formats
UK Gen Z accessing selected types of digital media 2024
As of October 2024, the internet users in the United Kingdom reached **** percent of the country's Generation Z consumers. At the same time, digital video viewing had a penetration rate of **** percent among this young generation. Podcast listening was possible for **** percent of UK Gen Zers.
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eMarketer. (November 8, 2024). Share of Gen Z users in the United Kingdom (UK) engaging with selected types of online media as of March 2024 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1464793/uk-gen-z-use-type-of-media/
eMarketer. "Share of Gen Z users in the United Kingdom (UK) engaging with selected types of online media as of March 2024 (in millions)." Chart. November 8, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1464793/uk-gen-z-use-type-of-media/
eMarketer. (2024). Share of Gen Z users in the United Kingdom (UK) engaging with selected types of online media as of March 2024 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1464793/uk-gen-z-use-type-of-media/
eMarketer. "Share of Gen Z Users in The United Kingdom (Uk) Engaging with Selected Types of Online Media as of March 2024 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Nov 2024, /statistics/1464793/uk-gen-z-use-type-of-media/
eMarketer, Share of Gen Z users in the United Kingdom (UK) engaging with selected types of online media as of March 2024 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1464793/uk-gen-z-use-type-of-media/ (last visited July 28, 2026)
Share of Gen Z users in the United Kingdom (UK) engaging with selected types of online media as of March 2024 (in millions) [Graph], eMarketer, November 8, 2024. [Online]. Available: /statistics/1464793/uk-gen-z-use-type-of-media/
