Respondents were asked to what extent it would affect their purchasing behavior towards a brand if they took a side on a political issue which went against what they believe.
Percentages not adding up to 100 percent exactly are likely due to rounding.
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Consumers who buy from brands with differing political beliefs in Great Britain 2024
In 2024, roughly **** of British consumers aged 18 to 24 said they would not buy from a brand with a political stance that differed from theirs. Over ** said they would think less of the brand, but would still purchase goods from them if they liked the products. The older the age group, the less likely respondents became to purchase from the brand.
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YouGov. (August 7, 2024). Share of consumers who buy from a brand regardless of differing political beliefs in Great Britain in 2024, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1484393/buying-from-brands-with-differing-political-beliefs-gb/
YouGov. "Share of consumers who buy from a brand regardless of differing political beliefs in Great Britain in 2024, by age group." Chart. August 7, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1484393/buying-from-brands-with-differing-political-beliefs-gb/
YouGov. (2024). Share of consumers who buy from a brand regardless of differing political beliefs in Great Britain in 2024, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1484393/buying-from-brands-with-differing-political-beliefs-gb/
YouGov. "Share of Consumers Who Buy from a Brand Regardless of Differing Political Beliefs in Great Britain in 2024, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Aug 2024, /statistics/1484393/buying-from-brands-with-differing-political-beliefs-gb/
YouGov, Share of consumers who buy from a brand regardless of differing political beliefs in Great Britain in 2024, by age group ÌÇÐÄÆƽâ°æ, /statistics/1484393/buying-from-brands-with-differing-political-beliefs-gb/ (last visited July 26, 2026)
Share of consumers who buy from a brand regardless of differing political beliefs in Great Britain in 2024, by age group [Graph], YouGov, August 7, 2024. [Online]. Available: /statistics/1484393/buying-from-brands-with-differing-political-beliefs-gb/
