During a 2023 survey carried out among consumers aged 18 to 24 from the United Kingdom, ** percent of respondents stated they did not buy products promoted by influencers. A third said they occasionally bought such products and ** percent bought them regularly.
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Attention Exchange. (June 16, 2023). Share of Generation Z consumers who bought vs did not buy products promoted by influencers in the United Kingdom as of June 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1405266/gen-z-influencer-marketing-effectivness-uk/
Attention Exchange. "Share of Generation Z consumers who bought vs did not buy products promoted by influencers in the United Kingdom as of June 2023." Chart. June 16, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1405266/gen-z-influencer-marketing-effectivness-uk/
Attention Exchange. (2023). Share of Generation Z consumers who bought vs did not buy products promoted by influencers in the United Kingdom as of June 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1405266/gen-z-influencer-marketing-effectivness-uk/
Attention Exchange. "Share of Generation Z Consumers Who Bought Vs Did Not Buy Products Promoted by Influencers in The United Kingdom as of June 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Jun 2023, /statistics/1405266/gen-z-influencer-marketing-effectivness-uk/
Attention Exchange, Share of Generation Z consumers who bought vs did not buy products promoted by influencers in the United Kingdom as of June 2023 ÌÇÐÄÆƽâ°æ, /statistics/1405266/gen-z-influencer-marketing-effectivness-uk/ (last visited July 28, 2026)
Share of Generation Z consumers who bought vs did not buy products promoted by influencers in the United Kingdom as of June 2023 [Graph], Attention Exchange, June 16, 2023. [Online]. Available: /statistics/1405266/gen-z-influencer-marketing-effectivness-uk/
