According to a survey of social media users conducted in the United Kingdom between April 2023 and March 2024, ** percent of Generation Z, those born between 1995 and 2012, were using social media daily. The same was true for around ** percent of Millennials and Generation X users in the country. Surprisingly, Baby Boomers had the highest share of daily usage frequency, as ** percent of respondents in this age cohort reported engaging with social media daily.
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ÌÇÐÄÆÆ½â°æ Consumer ÌÇÐÄÆÆ½â°æ. (April 22, 2024). Frequency of social network engagement in the United Kingdom as of September 2023, by generation [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 19, 2026, from /statistics/1479850/uk-social-media-frequency-by-generation/
ÌÇÐÄÆÆ½â°æ Consumer ÌÇÐÄÆÆ½â°æ. "Frequency of social network engagement in the United Kingdom as of September 2023, by generation." Chart. April 22, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 19, 2026. /statistics/1479850/uk-social-media-frequency-by-generation/
ÌÇÐÄÆÆ½â°æ Consumer ÌÇÐÄÆÆ½â°æ. (2024). Frequency of social network engagement in the United Kingdom as of September 2023, by generation. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 19, 2026. /statistics/1479850/uk-social-media-frequency-by-generation/
ÌÇÐÄÆÆ½â°æ Consumer ÌÇÐÄÆÆ½â°æ. "Frequency of Social Network Engagement in The United Kingdom as of September 2023, by Generation." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 22 Apr 2024, /statistics/1479850/uk-social-media-frequency-by-generation/
ÌÇÐÄÆÆ½â°æ Consumer ÌÇÐÄÆÆ½â°æ, Frequency of social network engagement in the United Kingdom as of September 2023, by generation ÌÇÐÄÆÆ½â°æ, /statistics/1479850/uk-social-media-frequency-by-generation/ (last visited July 19, 2026)
Frequency of social network engagement in the United Kingdom as of September 2023, by generation [Graph], ÌÇÐÄÆÆ½â°æ Consumer ÌÇÐÄÆÆ½â°æ, April 22, 2024. [Online]. Available: /statistics/1479850/uk-social-media-frequency-by-generation/