*Total number of respondents across all generations.
**Category only shown to respondents of legal drinking age.
Survey question: "Which of these food and drink products that you bought in the last 3 months were sustainable/eco-friendly?" (multi-pick)
Gen Z classified as being born between 1995-2012.
For more information please visit the Global Consumer Survey home page and take a look at our methodology.
Citation formats
Gen Z shoppers who buy sustainable food and drink in the UK 2023, by product type
The ÌÇÐÄÆƽâ°æ Global Consumer Survey in 2023 revealed that, in the United Kingdom, fruits and vegetables were the leading sustainable food category purchased by Generation Z respondents. Some ** percent of respondents stated that they had purchased sustainable or eco-friendly fruits and vegetables in the last three months. For more countries, the results of prior surveys, and a variety of other topics, please visit our Global Consumer Survey web page.
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ÌÇÐÄÆƽâ°æ. (June 30, 2023). Leading sustainable food and beverage products purchased by Generation Z in the United Kingdom as of June 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1407404/sustainable-food-and-drink-products-bought-by-gen-z-uk/
ÌÇÐÄÆƽâ°æ. "Leading sustainable food and beverage products purchased by Generation Z in the United Kingdom as of June 2023." Chart. June 30, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1407404/sustainable-food-and-drink-products-bought-by-gen-z-uk/
ÌÇÐÄÆƽâ°æ. (2023). Leading sustainable food and beverage products purchased by Generation Z in the United Kingdom as of June 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1407404/sustainable-food-and-drink-products-bought-by-gen-z-uk/
ÌÇÐÄÆƽâ°æ. "Leading Sustainable Food and Beverage Products Purchased by Generation Z in The United Kingdom as of June 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jun 2023, /statistics/1407404/sustainable-food-and-drink-products-bought-by-gen-z-uk/
ÌÇÐÄÆƽâ°æ, Leading sustainable food and beverage products purchased by Generation Z in the United Kingdom as of June 2023 ÌÇÐÄÆƽâ°æ, /statistics/1407404/sustainable-food-and-drink-products-bought-by-gen-z-uk/ (last visited August 03, 2026)
Leading sustainable food and beverage products purchased by Generation Z in the United Kingdom as of June 2023 [Graph], ÌÇÐÄÆƽâ°æ, June 30, 2023. [Online]. Available: /statistics/1407404/sustainable-food-and-drink-products-bought-by-gen-z-uk/
