Beauty shoppers in the United Kingdom (UK) gave insight into which channel they purchased products in 2024. While beauty consumers between the ages of ** and ** preferred to shop in the physical store (**** percent), a significant share also liked to purchase through social media (**** percent).
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
eMarketer. (April 7, 2024). Preferred purchasing channels of beauty shoppers in the United Kingdom (UK) in March 2024, by age [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1557886/uk-beauty-shopper-preferred-channel-by-age/
eMarketer. "Preferred purchasing channels of beauty shoppers in the United Kingdom (UK) in March 2024, by age." Chart. April 7, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1557886/uk-beauty-shopper-preferred-channel-by-age/
eMarketer. (2024). Preferred purchasing channels of beauty shoppers in the United Kingdom (UK) in March 2024, by age. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1557886/uk-beauty-shopper-preferred-channel-by-age/
eMarketer. "Preferred Purchasing Channels of Beauty Shoppers in The United Kingdom (Uk) in March 2024, by Age." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Apr 2024, /statistics/1557886/uk-beauty-shopper-preferred-channel-by-age/
eMarketer, Preferred purchasing channels of beauty shoppers in the United Kingdom (UK) in March 2024, by age ÌÇÐÄÆƽâ°æ, /statistics/1557886/uk-beauty-shopper-preferred-channel-by-age/ (last visited July 28, 2026)
Preferred purchasing channels of beauty shoppers in the United Kingdom (UK) in March 2024, by age [Graph], eMarketer, April 7, 2024. [Online]. Available: /statistics/1557886/uk-beauty-shopper-preferred-channel-by-age/
