Ireland: leading in-store purchases in the past 12 months| ��ƽ��

Share of consumers in Ireland who bought products in-store in the past 12 months in 2024, by product category

Characteristic	Share of respondents
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Number of respondents

2,085 respondents

Age group

18-64 years

Special properties

residential online population

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these items have you bought in store in the past 12 months?"

Citation formats

When asked which of the following items they had bought in a physical store in the past 12 months in early 2024, consumers in Ireland most frequently responded with "clothing." Specifically, approximately of Irish respondents said they had purchased apparel in-store in the past year. Around half of surveyed consumers had also bought food, beverages, footwear, and drugstore products offline. Interestingly, about *** percent of survey respondents claimed not to have purchased anything offline in the last year.