The source specifies that: "the survey was completed in July 2024 by 400 respondents: 100 in each of the UK, US, France and China. The sample was balanced 52:48 female: male."
Citation formats
Inspiration sources for beauty and cosmetics among affluent consumers 2024, by gender
When surveyed in 2024, 61 percent of both male and female consumers in the United Kingdom, United States, France, and China identified friends and family as a leading source of inspiration for beauty and cosmetics. Affluent female consumers were more likely to be inspired by social media, whereas affluent male consumers were more likely to be inspired by television advertisements.
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Altiant. (September 3, 2024). Leading inspiration sources for beauty products among affluent consumers in selected countries in 2024, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1498351/leading-sources-of-inspiration-for-beauty-items-in-selected-counties-by-gender/
Altiant. "Leading inspiration sources for beauty products among affluent consumers in selected countries in 2024, by gender." Chart. September 3, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1498351/leading-sources-of-inspiration-for-beauty-items-in-selected-counties-by-gender/
Altiant. (2024). Leading inspiration sources for beauty products among affluent consumers in selected countries in 2024, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1498351/leading-sources-of-inspiration-for-beauty-items-in-selected-counties-by-gender/
Altiant. "Leading Inspiration Sources for Beauty Products among Affluent Consumers in Selected Countries in 2024, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Sep 2024, /statistics/1498351/leading-sources-of-inspiration-for-beauty-items-in-selected-counties-by-gender/
Altiant, Leading inspiration sources for beauty products among affluent consumers in selected countries in 2024, by gender ÌÇÐÄÆƽâ°æ, /statistics/1498351/leading-sources-of-inspiration-for-beauty-items-in-selected-counties-by-gender/ (last visited August 04, 2026)
Leading inspiration sources for beauty products among affluent consumers in selected countries in 2024, by gender [Graph], Altiant, September 3, 2024. [Online]. Available: /statistics/1498351/leading-sources-of-inspiration-for-beauty-items-in-selected-counties-by-gender/
