Conor Stewart
Research expert covering health & pharmaceuticals in the UK & Europe
Get in touch with us now| Characteristic | Very important | Moderately important | Somewhat important | |
|---|---|---|---|---|
| Cognitive function | 58% | 30% | 10% | 2% |
| Heart health | 60% | 27% | 11% | 2% |
| Sleep health | 56% | 32% | 11% | 2% |
| Physical health and fitness | 53% | 33% | 12% | 2% |
| Mindfulness/mental health | 53% | 31% | 12% | 3% |
| Managing stress/anxiety | 52% | 31% | 13% | 4% |
| Gut health | 48% | 34% | 15% | 3% |
| Aging prevention/healthy aging | 42% | 36% | 15% | 7% |
| Weight management | 43% | 35% | 16% | 6% |
| Skin and hair care | 36% | 38% | 19% | 7% |
| Sexual health | 36% | 33% | 19% | 12% |
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Source
Source
In cooperation with
McKinsey & Company
Release date
June 2026
More information
Region
Worldwide, Brazil, France, Germany, United Kingdom, United States
Survey time period
March 31 to April 8, 2026
Number of respondents
4,863 respondents
Supplementary notes
The McKinsey State of the Consumer 2026 survey was fielded in Brazil, France, Germany, the UK, and the U.S.
The question was worded in the source as: "How important are each of the following areas of health and wellness to you?"
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