In May 2025, the share of treatment and functional care products in online skin care sales in the Southeast Asian market was around ** percent. In comparison, cleansing products and masks held a market share of about **** percent during this period.
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TMO Group. (August 28, 2025). Distribution of the e-commerce skin care sales in Southeast Asia in May 2025, by segment [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1622635/sea-e-commerce-skincare-market-share-by-segment/
TMO Group. "Distribution of the e-commerce skin care sales in Southeast Asia in May 2025, by segment." Chart. August 28, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1622635/sea-e-commerce-skincare-market-share-by-segment/
TMO Group. (2025). Distribution of the e-commerce skin care sales in Southeast Asia in May 2025, by segment. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1622635/sea-e-commerce-skincare-market-share-by-segment/
TMO Group. "Distribution of The E-commerce Skin Care Sales in Southeast Asia in May 2025, by Segment." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Aug 2025, /statistics/1622635/sea-e-commerce-skincare-market-share-by-segment/
TMO Group, Distribution of the e-commerce skin care sales in Southeast Asia in May 2025, by segment ÌÇÐÄÆƽâ°æ, /statistics/1622635/sea-e-commerce-skincare-market-share-by-segment/ (last visited July 25, 2026)
Distribution of the e-commerce skin care sales in Southeast Asia in May 2025, by segment [Graph], TMO Group, August 28, 2025. [Online]. Available: /statistics/1622635/sea-e-commerce-skincare-market-share-by-segment/
