"China-chic", also known as "Guochao", is a consumption trend where consumers favor products with Chinese characteristics as well as trendy domestic goods. It is also used as a term to describe products integrated with traditional cultural elements.
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Criteria for choosing Guochao cosmetics China 2023
According to a survey conducted in June 2023 among consumers in China, over of respondents selected quality as a decision-making factor for choosing China-chic beauty and cosmetic products. Meanwhile, more than half of the respondents reported that they would consider the price, effects or ingredients when selecting Guochao cosmetics.
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winshang.com. (April 9, 2024). Decision-making factors for buying China-chic beauty and cosmetic products among consumers in China as of June 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1473070/china-factors-for-choosing-guochao-cosmetics/
winshang.com. "Decision-making factors for buying China-chic beauty and cosmetic products among consumers in China as of June 2023." Chart. April 9, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1473070/china-factors-for-choosing-guochao-cosmetics/
winshang.com. (2024). Decision-making factors for buying China-chic beauty and cosmetic products among consumers in China as of June 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1473070/china-factors-for-choosing-guochao-cosmetics/
winshang.com. "Decision-making Factors for Buying China-chic Beauty and Cosmetic Products among Consumers in China as of June 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Apr 2024, /statistics/1473070/china-factors-for-choosing-guochao-cosmetics/
winshang.com, Decision-making factors for buying China-chic beauty and cosmetic products among consumers in China as of June 2023 ÌÇÐÄÆƽâ°æ, /statistics/1473070/china-factors-for-choosing-guochao-cosmetics/ (last visited July 28, 2026)
Decision-making factors for buying China-chic beauty and cosmetic products among consumers in China as of June 2023 [Graph], winshang.com, April 9, 2024. [Online]. Available: /statistics/1473070/china-factors-for-choosing-guochao-cosmetics/
