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Reasons for purchasing traditional Chinese fashion Hanfu* among Chinese consumers as of August 2023

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Source

Release date

March 2024

Region

China

Survey time period

August 2023

Number of respondents

1,520 respondents

Special properties

multiple answers possible

Method of interview

Online survey

Supplementary notes

*Hanfu is the traditional clothing of the Han ethnic group in China.

Citation formats

Reasons for buying Hanfu among Chinese consumers 2023

Published by
Bruna Rocco,
Jun 13, 2024

According to a survey conducted in August 2023 among Chinese consumers, the love for the Hanfu culture and the mission to carry forward traditional Chinese culture were the most common reasons for buying that traditional Chinese fashion, with more than **** of the respondents selecting each option. Meanwhile, around ** percent of respondents purchased Hanfu because they found it beautiful. 

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China-chic and domestic fashion market in ChinaCosmetics market in ChinaJewelry market in ChinaApparel industry in ChinaFootwear industry in China
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