Online sales volume of traditional Chinese fashion Hanfu on Alibaba's e-commerce platforms in China in January 2024, by product category
(in 1,000 units)
Characteristic
Sales volume in thousand units
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In January 2024, nearly *** million pieces of Hanfu* skirts were sold on Alibaba's e-commerce platforms in China, far more than other traditional Chinese fashion items. The main product of Hanfu skirts is Mamianqun (or "horse-faced skirt"), which has become a hit in China's fashion market recently. That month, Alibaba's platforms recorded an online sales value of over *** million yuan for Hanfu skirts.
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36Kr. (March 4, 2024). Online sales volume of traditional Chinese fashion Hanfu on Alibaba's e-commerce platforms in China in January 2024, by product category (in 1,000 units) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1473216/china-hanfu-sales-volume-on-alibaba-platforms-by-type/
36Kr. "Online sales volume of traditional Chinese fashion Hanfu on Alibaba's e-commerce platforms in China in January 2024, by product category (in 1,000 units)." Chart. March 4, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1473216/china-hanfu-sales-volume-on-alibaba-platforms-by-type/
36Kr. (2024). Online sales volume of traditional Chinese fashion Hanfu on Alibaba's e-commerce platforms in China in January 2024, by product category (in 1,000 units). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1473216/china-hanfu-sales-volume-on-alibaba-platforms-by-type/
36Kr. "Online Sales Volume of Traditional Chinese Fashion Hanfu on Alibaba's E-commerce Platforms in China in January 2024, by Product Category (in 1,000 Units)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Mar 2024, /statistics/1473216/china-hanfu-sales-volume-on-alibaba-platforms-by-type/
36Kr, Online sales volume of traditional Chinese fashion Hanfu on Alibaba's e-commerce platforms in China in January 2024, by product category (in 1,000 units) ÌÇÐÄÆƽâ°æ, /statistics/1473216/china-hanfu-sales-volume-on-alibaba-platforms-by-type/ (last visited July 26, 2026)
Online sales volume of traditional Chinese fashion Hanfu on Alibaba's e-commerce platforms in China in January 2024, by product category (in 1,000 units) [Graph], 36Kr, March 4, 2024. [Online]. Available: /statistics/1473216/china-hanfu-sales-volume-on-alibaba-platforms-by-type/
