Online sales value of traditional Chinese fashion Hanfu on Alibaba's e-commerce platforms in China in January 2024, by product category
(in million yuan)
Characteristic
Sales value in million yuan
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In January 2024, Alibaba's e-commerce platforms recorded a sales value of *** million yuan for Hanfu skirts, which accounts for almost ** percent of the total sales value of Hanfu* (traditional Chinese fashion) on those online platforms. The main product of Hanfu skirts is Mamianqun (or "horse-faced skirt"), which has become a hit in China's fashion market.Â
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36Kr. (March 4, 2024). Online sales value of traditional Chinese fashion Hanfu on Alibaba's e-commerce platforms in China in January 2024, by product category (in million yuan) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1473229/china-hanfu-sales-value-on-alibaba-platforms-by-type/
36Kr. "Online sales value of traditional Chinese fashion Hanfu on Alibaba's e-commerce platforms in China in January 2024, by product category (in million yuan)." Chart. March 4, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1473229/china-hanfu-sales-value-on-alibaba-platforms-by-type/
36Kr. (2024). Online sales value of traditional Chinese fashion Hanfu on Alibaba's e-commerce platforms in China in January 2024, by product category (in million yuan). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1473229/china-hanfu-sales-value-on-alibaba-platforms-by-type/
36Kr. "Online Sales Value of Traditional Chinese Fashion Hanfu on Alibaba's E-commerce Platforms in China in January 2024, by Product Category (in Million Yuan)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Mar 2024, /statistics/1473229/china-hanfu-sales-value-on-alibaba-platforms-by-type/
36Kr, Online sales value of traditional Chinese fashion Hanfu on Alibaba's e-commerce platforms in China in January 2024, by product category (in million yuan) ÌÇÐÄÆƽâ°æ, /statistics/1473229/china-hanfu-sales-value-on-alibaba-platforms-by-type/ (last visited July 25, 2026)
Online sales value of traditional Chinese fashion Hanfu on Alibaba's e-commerce platforms in China in January 2024, by product category (in million yuan) [Graph], 36Kr, March 4, 2024. [Online]. Available: /statistics/1473229/china-hanfu-sales-value-on-alibaba-platforms-by-type/
