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In August 2025, Instagram had over ** million users in the United Kingdom (UK). The largest share of Instagram users were individuals aged between 25 and 34 years old, at percent. This was followed by the category of users aged 18 to 24 years. Individuals over 65 years old, were less likely to use the social media platform, making up the smallest share of Instagram users during this period. 

Leading social media in the UK

According to figures based on approximately ** billion hits online per month, Facebook was the leading social media website in the UK as of November 2024, holding over percent of the social media market share. This was followed by Instagram and X (formerly known as Twitter). The Pinterest website ranked fourth during that period, with a market share of **** ±è±ð°ù³¦±ð²Ô³Ù.Ìý

Facebook: Leader in the UK

The number of social network users in the UK experienced an increase of roughly *** million users between 2018 and 2023. The share of female Facebook users is slightly higher than the number of male users. At **** of respondents, individuals aged between 25 and 34 years old made up the largest share of Facebook users in the UK. This was followed by roughly **** percent of users within the 35 to 44 years old category. Facebook usage appeared to be the lowest among those aged 65 and older.