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Meta advertising cost-per-click (CPC) in Europe from August 2022 to January 2024 (in euros)

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Source

Release date

February 2024

Region

Europe

Survey time period

August 2022 to January 2024

Special properties

only ads billed in euros

Citation formats

Meta advertising CPC in Europe 2022-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 19, 2024

In January 2024, the mean cost-per-click (CPC) of an active ad in the Meta ecosystem (Facebook, Instagram, Messenger) stood at **** euros. The median CPM amounted to **** euros.

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Statistics on " Social media usage in Western Europe "

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Other statistics that may interest you Social media usage in Western Europe

Overview

7

Social media activities

6

Facebook

7

Instagram

8

TikTok

5

Marketing and advertising

8

GDPR

7

Other platforms

5

Spotlight: Travel and tourism

7

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Topics

Social media usage in Western EuropeSocial mediaSocial media usage in the United StatesBrands on social mediaMobile social media worldwide
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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  • Free + Premium Statistics
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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