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As of October 2025, Monaco recorded the highest Snapchat penetration rate worldwide. Saudi Arabia ranked second, with ** percent of its population using the image-based social media platform.

Snapchat+ and paid content: are social media subscriptions popular amongst platform audiences?

Snapchat, developed by Snap Inc., is among the online social platforms that have launched subscription services as a new way to generate revenue. For **** U.S. dollars per month, Snapchat+ offers access to AI-generated content, among other exclusive features. So far, this subscription plan has grown steadily, increasing to **** million subscribers worldwide as of the first quarter of 2024.

Who uses Snapchat?

As of April 2024, India was the country with the highest number of Snapchat users worldwide with more than *** million people using the platform in the country. Even though only **** percent of the population of the United States used Snapchat, this country had the second largest Snapchat audience globally with more than 100 million users. Furthermore, as of January 2024, Snapchat found its biggest audience in those aged between 18 and 24 years, who accounted for **** of the network’s global audience. In contrast, only around *** percent of Snapchat users were 50 years or older.