Share of consumers willing to spend extra for a brand with an appealing image worldwide between September and November 2022, by income and education level
Characteristic
Share of respondents
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This question was phrased by the source as follows: "To what extent do you agree or disagree with the following statement? I am generally willing to spend extra for a brand with an image that appeals to me" [% agree]
Citation formats
Share of global consumers placing value on brand image 2022, by income and education
During a global 2022 survey, the share of high-income respondents who agreed that they were generally willing to spend extra for a brand with an image that appealed to them stood at ** percent. This ratio was ** percent among respondents with a higher level of education.
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Ipsos. (February 20, 2023). Share of consumers willing to spend extra for a brand with an appealing image worldwide between September and November 2022, by income and education level [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1369458/share-consumers-spend-extra-brand-image-income-education/
Ipsos. "Share of consumers willing to spend extra for a brand with an appealing image worldwide between September and November 2022, by income and education level." Chart. February 20, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1369458/share-consumers-spend-extra-brand-image-income-education/
Ipsos. (2023). Share of consumers willing to spend extra for a brand with an appealing image worldwide between September and November 2022, by income and education level. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1369458/share-consumers-spend-extra-brand-image-income-education/
Ipsos. "Share of Consumers Willing to Spend Extra for a Brand with An Appealing Image Worldwide between September and November 2022, by Income and Education Level." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Feb 2023, /statistics/1369458/share-consumers-spend-extra-brand-image-income-education/
Ipsos, Share of consumers willing to spend extra for a brand with an appealing image worldwide between September and November 2022, by income and education level ÌÇÐÄÆƽâ°æ, /statistics/1369458/share-consumers-spend-extra-brand-image-income-education/ (last visited July 24, 2026)
Share of consumers willing to spend extra for a brand with an appealing image worldwide between September and November 2022, by income and education level [Graph], Ipsos, February 20, 2023. [Online]. Available: /statistics/1369458/share-consumers-spend-extra-brand-image-income-education/
