In 2023, around ** percent of the lip makeup consumers in China were between 25 and 34 years old. Meanwhile, lip makeup consumers aged between 18 and 24 years and between 35 and 49 years had a share of ** percent and ** percent, respectively.
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Tmall Innovation Center, & Flywheel Digital, & Tmall. (March 26, 2024). Distribution of consumers of color cosmetic products for lips in China in 2023, by age group [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 20, 2026, from /statistics/1465686/china-lip-makeup-consumer-breakdown-by-age/
Tmall Innovation Center, und Flywheel Digital, und Tmall. "Distribution of consumers of color cosmetic products for lips in China in 2023, by age group." Chart. March 26, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 20, 2026. /statistics/1465686/china-lip-makeup-consumer-breakdown-by-age/
Tmall Innovation Center, Flywheel Digital, Tmall. (2024). Distribution of consumers of color cosmetic products for lips in China in 2023, by age group. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 20, 2026. /statistics/1465686/china-lip-makeup-consumer-breakdown-by-age/
Tmall Innovation Center, and Flywheel Digital, and Tmall. "Distribution of Consumers of Color Cosmetic Products for Lips in China in 2023, by Age Group." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 26 Mar 2024, /statistics/1465686/china-lip-makeup-consumer-breakdown-by-age/
Tmall Innovation Center & Flywheel Digital & Tmall, Distribution of consumers of color cosmetic products for lips in China in 2023, by age group ÌÇÐÄÆÆ½â°æ, /statistics/1465686/china-lip-makeup-consumer-breakdown-by-age/ (last visited July 20, 2026)
Distribution of consumers of color cosmetic products for lips in China in 2023, by age group [Graph], Tmall Innovation Center, & Flywheel Digital, & Tmall, March 26, 2024. [Online]. Available: /statistics/1465686/china-lip-makeup-consumer-breakdown-by-age/