In 2023, around ** percent of the base makeup product consumers in China were between 25 and 34 years old. By contrast, only percent of the base makeup consumers were at least 50 years old.
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Tmall Innovation Center, & Flywheel Digital, & Tmall. (March 26, 2024). Distribution of base makeup/foundation product consumers in China in 2023, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1465675/china-base-makeup-consumer-breakdown-by-age/
Tmall Innovation Center, und Flywheel Digital, und Tmall. "Distribution of base makeup/foundation product consumers in China in 2023, by age group." Chart. March 26, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1465675/china-base-makeup-consumer-breakdown-by-age/
Tmall Innovation Center, Flywheel Digital, Tmall. (2024). Distribution of base makeup/foundation product consumers in China in 2023, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1465675/china-base-makeup-consumer-breakdown-by-age/
Tmall Innovation Center, and Flywheel Digital, and Tmall. "Distribution of Base Makeup/Foundation Product Consumers in China in 2023, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Mar 2024, /statistics/1465675/china-base-makeup-consumer-breakdown-by-age/
Tmall Innovation Center & Flywheel Digital & Tmall, Distribution of base makeup/foundation product consumers in China in 2023, by age group ÌÇÐÄÆƽâ°æ, /statistics/1465675/china-base-makeup-consumer-breakdown-by-age/ (last visited July 20, 2026)
Distribution of base makeup/foundation product consumers in China in 2023, by age group [Graph], Tmall Innovation Center, & Flywheel Digital, & Tmall, March 26, 2024. [Online]. Available: /statistics/1465675/china-base-makeup-consumer-breakdown-by-age/
