The share of online fashion shoppers in Sweden peaked in November 2023, during surveyed time. That month, around ** percent of Swedish consumers purchased apparel related goods through digital channels. In the same year, the months of May and December also registered a high share of monthly fashion buyers, at roughly ** percent. Â
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Svensk Handel. (March 18, 2024). Share of online shoppers purchasing fashion items in Sweden from January 2023 to February 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 02, 2026, from /statistics/1461612/sweden-monthly-online-fashion-shoppers/
Svensk Handel. "Share of online shoppers purchasing fashion items in Sweden from January 2023 to February 2024." Chart. March 18, 2024. ÌÇÐÄÆÆ½â°æ. Accessed August 02, 2026. /statistics/1461612/sweden-monthly-online-fashion-shoppers/
Svensk Handel. (2024). Share of online shoppers purchasing fashion items in Sweden from January 2023 to February 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 02, 2026. /statistics/1461612/sweden-monthly-online-fashion-shoppers/
Svensk Handel. "Share of Online Shoppers Purchasing Fashion Items in Sweden from January 2023 to February 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 18 Mar 2024, /statistics/1461612/sweden-monthly-online-fashion-shoppers/
Svensk Handel, Share of online shoppers purchasing fashion items in Sweden from January 2023 to February 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1461612/sweden-monthly-online-fashion-shoppers/ (last visited August 02, 2026)
Share of online shoppers purchasing fashion items in Sweden from January 2023 to February 2024 [Graph], Svensk Handel, March 18, 2024. [Online]. Available: /statistics/1461612/sweden-monthly-online-fashion-shoppers/