Apparel market in Sweden - statistics & facts
Online apparel shopping has become increasingly popular in the Swedish clothing and footwear industry, with more than half of fashion consumers preferring purchasing from the internet over going to physical stores. This trend occurs against the backdrop of rising clothing and footwear prices, as evidenced by the consumer price index reaching 218.33 points in 2024. These factors contribute to the observed e-commerce net sales of the country’s well-known fashion stores, such as Zalando and H&M.
