In 2023, women purchased more clothes online than men in Sweden. For women, the age group of 25 to 34 had the highest share of online clothes shoppers. Around 81 percent of women in this age group made purchases of these products via the internet.
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Statistics Sweden. (April 11, 2024). Share of online clothes shoppers in Sweden in 2023, by age group and gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/647168/individuals-who-ordered-clothes-or-sport-goods-online-in-sweden-by-age-group-and-gender/
Statistics Sweden. "Share of online clothes shoppers in Sweden in 2023, by age group and gender." Chart. April 11, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/647168/individuals-who-ordered-clothes-or-sport-goods-online-in-sweden-by-age-group-and-gender/
Statistics Sweden. (2024). Share of online clothes shoppers in Sweden in 2023, by age group and gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/647168/individuals-who-ordered-clothes-or-sport-goods-online-in-sweden-by-age-group-and-gender/
Statistics Sweden. "Share of Online Clothes Shoppers in Sweden in 2023, by Age Group and Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Apr 2024, /statistics/647168/individuals-who-ordered-clothes-or-sport-goods-online-in-sweden-by-age-group-and-gender/
Statistics Sweden, Share of online clothes shoppers in Sweden in 2023, by age group and gender ÌÇÐÄÆƽâ°æ, /statistics/647168/individuals-who-ordered-clothes-or-sport-goods-online-in-sweden-by-age-group-and-gender/ (last visited August 05, 2026)
Share of online clothes shoppers in Sweden in 2023, by age group and gender [Graph], Statistics Sweden, April 11, 2024. [Online]. Available: /statistics/647168/individuals-who-ordered-clothes-or-sport-goods-online-in-sweden-by-age-group-and-gender/
