In December 2023, zalando.se was the most visited website for fashion and apparel products in Sweden, as it accounted for percent of the desktop traffic in this category. The marketplace was followed by the site of H&M, with nearly **** percent of desktop visits.
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SimilarWeb. (January 1, 2024). Most popular fashion and apparel websites in Sweden in December 2023, based on share of visits [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 29, 2026, from /statistics/1256509/sweden-fashion-and-apparel-websites/
SimilarWeb. "Most popular fashion and apparel websites in Sweden in December 2023, based on share of visits." Chart. January 1, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 29, 2026. /statistics/1256509/sweden-fashion-and-apparel-websites/
SimilarWeb. (2024). Most popular fashion and apparel websites in Sweden in December 2023, based on share of visits. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 29, 2026. /statistics/1256509/sweden-fashion-and-apparel-websites/
SimilarWeb. "Most Popular Fashion and Apparel Websites in Sweden in December 2023, Based on Share of Visits." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Jan 2024, /statistics/1256509/sweden-fashion-and-apparel-websites/
SimilarWeb, Most popular fashion and apparel websites in Sweden in December 2023, based on share of visits ÌÇÐÄÆÆ½â°æ, /statistics/1256509/sweden-fashion-and-apparel-websites/ (last visited July 29, 2026)
Most popular fashion and apparel websites in Sweden in December 2023, based on share of visits [Graph], SimilarWeb, January 1, 2024. [Online]. Available: /statistics/1256509/sweden-fashion-and-apparel-websites/