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Leading online fashion marketplaces in Sweden in 2025, by gross merchandise value (in million U.S. dollars)

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Source

In cooperation with
Release date

August 2026

Region

Sweden

Survey time period

2025

Supplementary notes

In general, GMV (Gross Merchandise Value) includes first- and third-party sales, including taxes, shipping fees, or additional charges, before taking into account deductions such as discounts or returns. The top marketplace ranking for the global fashion market is based on the top marketplace brands according to GMV in this market in the year 2023. 

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Citation formats

Top fashion e-commerce marketplaces in Sweden 2025, by gross merchandise value

Published by
Yihan Ma,
Aug 4, 2026

In 2025, Temu ranked as the leading online marketplace for fashion merchandise in Sweden, based on gross merchandise value. That year, Temu generated around  million U.S. dollars in GMV in Sweden. Aliexpress came in second, with a GMV of approximately  million U.S. dollars, followed by Vinted at *** million dollars.

For an extended ranking or rankings in other product categories, please visit .

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Statistics on " Fashion e-commerce in Sweden "

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Other statistics that may interest you Fashion e-commerce in Sweden

Overview

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Category benchmarks

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Leading players

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Online traffic

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Shoppers

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Topics

Fashion e-commerce in SwedenFashion e-commerce in the United StatesSwedenE-commerce in the NordicsApparel market in Sweden
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Access limited to Free Statistics. Premium Statistics are not included.
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