As of April 2023, streaming habits in the United States revealed that cooking and baking shows were watched by half of multicultural families and around one in three non-multicultural families, while documentaries were viewed by 48 percent and 43 percent of families, respectively. Late night shows and travel show were less likely to be watched by families.
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Disney Advertising. (January 10, 2024). Share of families who have streamed video content in the past week in the United States as of April 2023, by genre [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1459675/content-streaming-habits-families-us-genre/
Disney Advertising. "Share of families who have streamed video content in the past week in the United States as of April 2023, by genre." Chart. January 10, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1459675/content-streaming-habits-families-us-genre/
Disney Advertising. (2024). Share of families who have streamed video content in the past week in the United States as of April 2023, by genre. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1459675/content-streaming-habits-families-us-genre/
Disney Advertising. "Share of Families Who Have Streamed Video Content in The past Week in The United States as of April 2023, by Genre." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Jan 2024, /statistics/1459675/content-streaming-habits-families-us-genre/
Disney Advertising, Share of families who have streamed video content in the past week in the United States as of April 2023, by genre ÌÇÐÄÆƽâ°æ, /statistics/1459675/content-streaming-habits-families-us-genre/ (last visited July 31, 2026)
Share of families who have streamed video content in the past week in the United States as of April 2023, by genre [Graph], Disney Advertising, January 10, 2024. [Online]. Available: /statistics/1459675/content-streaming-habits-families-us-genre/
