In 2025, toilet soaps were the leading advertising category on television in India, which accounted for *** percent of ad volumes. This was followed by the toilet/floor cleaners and detergent categories.
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TAM Media Research. (January 20, 2026). Leading ad categories on television in India in 2025, by ad volume share [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 20, 2026, from /statistics/1457719/india-tv-ad-categories-by-ad-volume-share/
TAM Media Research. "Leading ad categories on television in India in 2025, by ad volume share." Chart. January 20, 2026. ÌÇÐÄÆÆ½â°æ. Accessed July 20, 2026. /statistics/1457719/india-tv-ad-categories-by-ad-volume-share/
TAM Media Research. (2026). Leading ad categories on television in India in 2025, by ad volume share. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 20, 2026. /statistics/1457719/india-tv-ad-categories-by-ad-volume-share/
TAM Media Research. "Leading Ad Categories on Television in India in 2025, by Ad Volume Share." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 20 Jan 2026, /statistics/1457719/india-tv-ad-categories-by-ad-volume-share/
TAM Media Research, Leading ad categories on television in India in 2025, by ad volume share ÌÇÐÄÆÆ½â°æ, /statistics/1457719/india-tv-ad-categories-by-ad-volume-share/ (last visited July 20, 2026)
Leading ad categories on television in India in 2025, by ad volume share [Graph], TAM Media Research, January 20, 2026. [Online]. Available: /statistics/1457719/india-tv-ad-categories-by-ad-volume-share/