FCT refers to free commercial time, which is the time available to advertise on a channel. FCT is measured in seconds and sold in 10 second slots. For example, if the length of an ad spans 30 seconds, the advertiser would have to purchase three slots to telecast it.
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Television advertisement volume in India 2021-2024
Television advertisement volumes amounted to **** billion FCT across India in 2024. This was a slight decrease from the previous year. Television ad volumes have steadily declined since 2022, owing to stiff competition from digital media.
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Pitch, & Madison World. (February 11, 2025). Television advertisement volume across India from 2021 to 2024 (FCT in billion) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1177109/india-television-ad-volume/
Pitch, und Madison World. "Television advertisement volume across India from 2021 to 2024 (FCT in billion)." Chart. February 11, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1177109/india-television-ad-volume/
Pitch, Madison World. (2025). Television advertisement volume across India from 2021 to 2024 (FCT in billion). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1177109/india-television-ad-volume/
Pitch, and Madison World. "Television Advertisement Volume across India from 2021 to 2024 (Fct in Billion)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Feb 2025, /statistics/1177109/india-television-ad-volume/
Pitch & Madison World, Television advertisement volume across India from 2021 to 2024 (FCT in billion) ÌÇÐÄÆƽâ°æ, /statistics/1177109/india-television-ad-volume/ (last visited July 21, 2026)
Television advertisement volume across India from 2021 to 2024 (FCT in billion) [Graph], Pitch, & Madison World, February 11, 2025. [Online]. Available: /statistics/1177109/india-television-ad-volume/
