In 2025, India’s television industry generated an estimated *** billion Indian rupees in subscription revenue, continuing the downward trajectory that first emerged in the aftermath of the coronavirus (COVID 19) pandemic. Subscription income is projected to decline further to around *** billion rupees in 2026 and *** billion rupees by 2028.Â
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EY. (March 27, 2026). Subscription revenue of the television industry across India from financial year 2017 to 2028 (in billion Indian rupees) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/796856/india-subscription-revenue-of-tv-industry/
EY. "Subscription revenue of the television industry across India from financial year 2017 to 2028 (in billion Indian rupees)." Chart. March 27, 2026. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/796856/india-subscription-revenue-of-tv-industry/
EY. (2026). Subscription revenue of the television industry across India from financial year 2017 to 2028 (in billion Indian rupees). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/796856/india-subscription-revenue-of-tv-industry/
EY. "Subscription Revenue of The Television Industry across India from Financial Year 2017 to 2028 (in Billion Indian Rupees)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 27 Mar 2026, /statistics/796856/india-subscription-revenue-of-tv-industry/
EY, Subscription revenue of the television industry across India from financial year 2017 to 2028 (in billion Indian rupees) ÌÇÐÄÆÆ½â°æ, /statistics/796856/india-subscription-revenue-of-tv-industry/ (last visited August 01, 2026)
Subscription revenue of the television industry across India from financial year 2017 to 2028 (in billion Indian rupees) [Graph], EY, March 27, 2026. [Online]. Available: /statistics/796856/india-subscription-revenue-of-tv-industry/