In the U.S., * adults interviewed in an October 2023 survey spent zero U.S. dollars on video streaming subscriptions in the month before the survey. Baby boomers, in particular, did not pay for SVOD services. Meanwhile, the majority of Gen Z adults paid between 16 and 45 U.S. dollars per month for their streaming subscriptions.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Morning Consult (@MorningConsult). (November 14, 2023). Distribution of spending for video streaming service subscriptions in the past month in the United States as of October 2023, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1456597/monthly-svod-spend-generation-us/
Morning Consult (@MorningConsult). "Distribution of spending for video streaming service subscriptions in the past month in the United States as of October 2023, by generation." Chart. November 14, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1456597/monthly-svod-spend-generation-us/
Morning Consult (@MorningConsult). (2023). Distribution of spending for video streaming service subscriptions in the past month in the United States as of October 2023, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1456597/monthly-svod-spend-generation-us/
Morning Consult (@MorningConsult). "Distribution of Spending for Video Streaming Service Subscriptions in The past Month in The United States as of October 2023, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Nov 2023, /statistics/1456597/monthly-svod-spend-generation-us/
Morning Consult (@MorningConsult), Distribution of spending for video streaming service subscriptions in the past month in the United States as of October 2023, by generation ÌÇÐÄÆƽâ°æ, /statistics/1456597/monthly-svod-spend-generation-us/ (last visited July 20, 2026)
Distribution of spending for video streaming service subscriptions in the past month in the United States as of October 2023, by generation [Graph], Morning Consult (@MorningConsult), November 14, 2023. [Online]. Available: /statistics/1456597/monthly-svod-spend-generation-us/
