According to an early 2023 survey, over half of U.S. adults spent up to ** U.S. dollars on video streaming subscriptions in the month prior to the survey. The streaming costs of younger adults were unsurprisingly the highest, with for example ** percent of zoomers and millennials spending over ** U.S. dollars on SVOD.
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Morning Consult. (January 23, 2023). Amount spent on video streaming subscriptions in the past month in the United States as of January 2023, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 18, 2026, from /statistics/1305433/video-streaming-subscription-cost-us-generation/
Morning Consult. "Amount spent on video streaming subscriptions in the past month in the United States as of January 2023, by generation." Chart. January 23, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 18, 2026. /statistics/1305433/video-streaming-subscription-cost-us-generation/
Morning Consult. (2023). Amount spent on video streaming subscriptions in the past month in the United States as of January 2023, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 18, 2026. /statistics/1305433/video-streaming-subscription-cost-us-generation/
Morning Consult. "Amount Spent on Video Streaming Subscriptions in The past Month in The United States as of January 2023, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jan 2023, /statistics/1305433/video-streaming-subscription-cost-us-generation/
Morning Consult, Amount spent on video streaming subscriptions in the past month in the United States as of January 2023, by generation ÌÇÐÄÆƽâ°æ, /statistics/1305433/video-streaming-subscription-cost-us-generation/ (last visited July 18, 2026)
Amount spent on video streaming subscriptions in the past month in the United States as of January 2023, by generation [Graph], Morning Consult, January 23, 2023. [Online]. Available: /statistics/1305433/video-streaming-subscription-cost-us-generation/
