During a 2024 survey, ** percent of responding marketers from Germany said that they had had no experience working with artificial intelligence (AI). On the other hand, **** percent stated they had worked with AI extensively.
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Brand Science Institute. (January 24, 2024). Share of marketers with experience in artificial intelligence (AI) use in Germany as of January 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 20, 2026, from /statistics/1450814/use-ai-marketing-germany/
Brand Science Institute. "Share of marketers with experience in artificial intelligence (AI) use in Germany as of January 2024." Chart. January 24, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 20, 2026. /statistics/1450814/use-ai-marketing-germany/
Brand Science Institute. (2024). Share of marketers with experience in artificial intelligence (AI) use in Germany as of January 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 20, 2026. /statistics/1450814/use-ai-marketing-germany/
Brand Science Institute. "Share of Marketers with Experience in Artificial Intelligence (Ai) Use in Germany as of January 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 24 Jan 2024, /statistics/1450814/use-ai-marketing-germany/
Brand Science Institute, Share of marketers with experience in artificial intelligence (AI) use in Germany as of January 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1450814/use-ai-marketing-germany/ (last visited July 20, 2026)
Share of marketers with experience in artificial intelligence (AI) use in Germany as of January 2024 [Graph], Brand Science Institute, January 24, 2024. [Online]. Available: /statistics/1450814/use-ai-marketing-germany/