During a survey carried out between September 2022 and January 2023, **** percent of responding marketing managers from Austria, Germany, and Switzerland said that they had already used artificial intelligence (AI) in their work. In 2018, the share stood at **** percent.
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SRH Berlin University of Applied Sciences. (July 14, 2023). Share of marketers who used artificial intelligence (AI) use in Austria, Germany, and Switzerland as of January 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1451621/use-ai-marketing-gsa/
SRH Berlin University of Applied Sciences. "Share of marketers who used artificial intelligence (AI) use in Austria, Germany, and Switzerland as of January 2023." Chart. July 14, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1451621/use-ai-marketing-gsa/
SRH Berlin University of Applied Sciences. (2023). Share of marketers who used artificial intelligence (AI) use in Austria, Germany, and Switzerland as of January 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1451621/use-ai-marketing-gsa/
SRH Berlin University of Applied Sciences. "Share of Marketers Who Used Artificial Intelligence (Ai) Use in Austria, Germany, and Switzerland as of January 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Jul 2023, /statistics/1451621/use-ai-marketing-gsa/
SRH Berlin University of Applied Sciences, Share of marketers who used artificial intelligence (AI) use in Austria, Germany, and Switzerland as of January 2023 ÌÇÐÄÆƽâ°æ, /statistics/1451621/use-ai-marketing-gsa/ (last visited July 15, 2026)
Share of marketers who used artificial intelligence (AI) use in Austria, Germany, and Switzerland as of January 2023 [Graph], SRH Berlin University of Applied Sciences, July 14, 2023. [Online]. Available: /statistics/1451621/use-ai-marketing-gsa/
