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Distribution of in-app purchase and ads revenue of select mobile gaming genres worldwide as of 2025

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Sources

Release date

March 2025

Region

Worldwide

Survey time period

2025

Supplementary notes

The source does not provide an exact date of survey. Region presumed.

Citation formats

IAP vs IAA revenue mobile gaming genres 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 17, 2025

Some mobile gaming genres are more reliant on advertising for monetization than others. As of 2025, only ****percent of block puzzle mobile gaming revenues were generated via in-app purchases, while the rest was made up via advertising. In contrast, virtually all mobile MOBA game revenues were made via IAP.

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Statistics on " Gaming monetization "

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Other statistics that may interest you Gaming monetization

Overview

6

Consumer behavior

4

PC & console software

6

In-game advertising

4

In-game purchases

5

In-game monetization leaders

6

Gaming subscriptions

4

Spotlight: continuous monetization through live service games

6

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Topics

Gaming monetizationMobile gaming market in the United StatesMobile app monetizationVideo gaming worldwideVideo gaming and the metaverse
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