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Leading mobile game genres worldwide in 1st half 2025, by share of advertisers

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Sources

Release date

July 2025

Region

Worldwide

Survey time period

H1 2025

Special properties

advertising on digital platforms only

Citation formats

Leading mobile game genres worldwide H1 2025, by share of advertisers

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 29, 2026

In the first half of 2025, casual mobile games attracted approximately **** percent of all mobile game advertisers on digital platforms worldwide. The casino and puzzle genres followed, with shares of **** and **** percent, respectively.

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Statistics on " Gaming monetization "

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Other statistics that may interest you Gaming monetization

Overview

6

Consumer behavior

4

PC & console software

6

In-game advertising

4

In-game purchases

5

In-game monetization leaders

6

Gaming subscriptions

4

Spotlight: continuous monetization through live service games

6

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Topics

Gaming monetizationMobile gaming market in the United StatesMobile app monetizationVideo gaming worldwideVideo gaming and the metaverse
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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$199 USD
per month, billed annually 1
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  • Premium Statistics

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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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